Difficulties Faced by Small Businesses in Facebook Marketing
Most small business don’t have enough resources to build a solid facebook campaign. Its crystal clear that content generation is the core of social media campaigns in UK. So there must be a enough resources pool in. For a successful Facebook marketing there must be a good support team for the social media expert.
Core Requirement for Successful Facebook Marketing Campaign for Small Business.
1. Require Facebook Evangelist Accounts
To Publicize and talk about your brand its a must there must be a rapport or must create a facebook evangelist account. Otherwise it will be a difficult task to start your campaign from the scratch. So small business in house team lack these type of accounts in the initial front. Personal Suggestion to amateur social media experts is if you are not started pushing your accounts as evangelist then it will be a tough call for you to promote.
So what is evangelism, Industry Leaders in Their own field. I Bet most of the people in online marketing will know these folks:
- Seth Godin
- Rand Fishkin
- Chris Brogan
- Matt Cutts
- Danny Sullivan
Most of them read what they say about digital marketing. That is evangelism and they are success from their views. So for small business also we need to create accounts which may turn as a evangelist. So start doing with Facebook evangelism.
2. Facebook Viral Campaigns
Ultimate goal of every brand in Facebook is branding. End result of every successful social media marketing campaign expects to be a viral. And we must know that there is an ignition point for each viral campaign that happen in the world. What will go viral in online space? Answer is Content. As a online marketer we must craft our skills and channels we work to the best. So that a good viral campaign can be set up.
3. Content Generation Team for Small Business Social Media
Online viral happen for content only and it will be top chart of any online social media solutions. So it is must we have good content developers for your business. Online content can be anything which starts from good website design, creative blog writing, infographic creation, video creation and video marketing UK, and so on. Let say for an example, if in your team you don’t have dedicated staff to play with images then how it is possible to create stunning viral images to populate through the web. What most of the small businesses lack is a good content generation support team. And it will be challenging for the social media expert to do a great Facebook campaign.
4. Right Channels in Facebook
So what can be the ignition point of viral content? Only the good content or does it depend on the channel?
We can say it depends on channel also. So if we try to make things go viral in Facebook we must have a good supportive Facebook channel to pump it. It can be Facebook fan pages, groups or even events. Must understand businesses in Facebook is not only the Fan page it can be done via groups. Whatever it is, administrators of these channels must be in pole position to control the herd of users and give them valuable and frequent updates of information on it.
5. Facebook Ads
We can create traffic to your Facebook channel through various methods, Do all online marketing activities. In these activities Facebook Ads goes to the prime method in the list. Currently Facebook is giving businesses to do 4 types of Paid Campaigns
| Facebook Ad Options | Benefits of Each Facebook Ad |
| Sponsored Stories + Page Like Story | Increase Fan Base |
| Facebook Ads + Page Post Ad | Increase Fan Base + Content Viral |
| Sponsored Stories + Page Post Like Story | Increase Fan Base + Content Viral |
| Facebook Ads + Facebook Ads for Pages | Increase Fan Base Or Website Traffic |
So effectively invest in these Facebook Ads depending on your requirements. Small business can invest in Facebook Ads, when we do try all options and identify which is the best for you. Also try to experiment on Ad copy, Ad concept to get the traffic to your Facebook Campaign. Don’t sit back with a campaign which is successful.
If a small business owner feels that it is difficult to attain a social media success, its wrong. Hire right professionals or agency like Connect Digital Media to deliver best business social media marketing in UK.
Author
Charles Christopher Raj holds 8 years of experience in digital marketing and online marketing space. Driven by a passion to learn and experiment with the upcoming online web marketing trends, he heads the online marketing services UK team of Connect Digital Media.