It was surprising for most of the Facebook Page admins to see notification of the day : “Coming Soon: New Facebook Pages”
Facebook Admin Page Update for TimeLine
As per the notification it is mentioned that new Facebook page will be completely revamped by March 30, 2011. Currently administrators can go for Preview options.
What are the major changes in Facebook Fan Pages
New Facebook Fan pages 2012 will have timeline feature,just like the F8 conference where Facebook introduced Timeline option for the profiles. Now after a 3 months they come up with timeline Feature for Facebook Fan Pages.
Here is the example of New Facebook Page 2012 of Heineken Brand. http://www.facebook.com/heineken
New Facebook Page 2012
Observations About News Facebook Page 2012
1. Like: Most celebrated entity among Facebook marketers. I.e, Facebook Like in the page. As shown in the above image it got shifted to right side of the page. Cons for social media experts are to make people understand about the difference between Facebook page and Facebook profile. Also to convince audience reaching to your main page to know about the LIKE and make them part of your social media bandwagon.
2. Landing Tabs: Facebook Marketers believe much on Landing tabs, and they convert their target audience who reached their landing tab to their kitty. In the new Facebook page 2012 timeline series landing tab option is given to a new look and feel . Look it into the image where it is given in numbers. In the above example landing tabs number is 8. If a user clicked on landing tab then it is seen as:
Facebook New Timeline Landing Tab Options
So the Landing Tab Application, and converting social media solutions for marketers are reduced currently.
3. Highlights: New Option were the user can select the Facebook New Page 2012 news by selecting the Highlight options accordingly. 4 option in new Facebook timeline Page series are : Highlights, Friend Activity, Posts by Page, Posts by Others.
4. Milestone: Facebook timeline fan page 2012 have milestone option. Currently when we post update in page it is not updated in the Facebook page timeline but appears in followers of the page updates. This might be a bug for Facebook or they might be coming up with new features. So now for the administrators who need to show the latest updates in their Facebook Timeline Page 2012 it is possible by marking the update as pin to top. See the pic below for more clarity.
Facebook timeline pin to top option
5. Build Audience: If you are an admin then Build Audience option and you will be having 3 features Invite Email Contacts, Invite Friends, Share Page which was there from past. But there is a shift in Invite email contacts option on Facebook Timeline Feature. If you are inviting from Page then you are sending message to people who are already friend of you recommending about the page and for non Facebook member with option to join facebook and be part of Facebook page.
Facebook build audience
In the past Invite email contacts from facebook page use to give email sender to people to join in facebook not to be part of Facebook pages.
Facebook is trying out with new options in their website. New options and change in UI and all. They even gave a notification to individuals to opt for Profile timeline in Facebook in the Past which was opted by limited users. So in near future we can expect more turn around in Facebook structure and their business models. So that more people and business attracted to it. We business social media marketing services in UK must forecast who will win the social networking hurdles, whether it will be Facebook, Twitter, Google Plus that tops the Chart.
Be prepared for more transitions in Facebook Page businesses.
Author
Bethany has been into intensive social media for business UK. She offers freelance blog writing services and dedicates most of her time researching the latest trends in social media optimization services.