Delicious goes on a rebranding spree to increase new visitors and for increasing user engagement level. The site which was bought from yahoo earlier this year went through huge rebranding and transformations to come out with a completely rebranded and attractive website. The whole anatomy of the Delicious was changed to make way for new features that help it to be a part of the user’s daily ritual.
Delicious Sign Up Changes
One of the things that most of the delicious users wont be knowing is that the sign up process has become much easier after the rebranding. New users will be able to create their accounts in Delicious just by sparing a few moments. The login and sign up button has also changed to a more simple look. Have a look at the new delicious sign up page.
Delicious Simplified Login Page
Delicious Shortened URL Changes
They have even introduced a shortened URL (d.me) that helps users to directly and easily visit the website.
Previous Shortened Delicious URL: del.icio.us
Current Shortened Delicious URL: d.me
All in all the whole look of the website has been completely changed from corporate website design look to a more generic look that is clean and simple.
Delicious Stack Feature
The new delicious Stacks feature is a social bookmarking tool where users would be able to organize their bookmarks into categories and give a theme and description for your bookmark collection. These Stacks in the rebranded version are like play-lists of your favorite links that you can share with others on the web. Social bookmarking submission services can make use of these stacks as a method to optimize their links and get the maximum benefit for their efforts.
Are you bored of landing up on the same website everyday when you are searching for the topic of your interest on search engines, are you looking for the something fresh and new? Then I believe delicious featured stack concept can lead you to the new world of interest you were searching for. This is what made delicious to come up with the concept of Stack, which helps users to easily find new things on the internet. Through rebranding, delicious has introduced stacks which are somewhat like the Google circles option. Instead of adding friends into a circles, users can add links into their stacks which they can later use and be used by other users.
The homepage of the delicious bookmarking has also been changed and rebranded, it looks more colorful and interactive with the popular stacks being displayed. The popular stacks of users are featured on the homepage of delicious. It can be extremely helpful social media optimization specialists as they can use this stack feature to make their content go viral and can be used as a online brand strategy solution. With the new User interface change delicious has been able to create interest within the minds of the users. They have been able to increase the rates of users revisiting the site often through the concept of featured stacks. I think that stack featuring may help them in social influence marketing, it can be treated as a one of the best UI changes for the customer oriented online business models.
Use Of Delicious By Online Marketers
Social bookmarking sites are used by online marketers for two purposes. Social media marketers make use of bookmarking sites for making their content go viral, and by SEO experts to get link backs. Social media optimization business can use the new stacks feature in delicious as a brand page to promote their content. The stack feature might become a more suitable platform for businesses to promote themselves to users in 2012.
At present, the stacks aren’t being indexed by many search engines, however in the near future when these stacks get indexed, guys in SEO services would be able to rank their stacks for the keywords they prefer and get link backs to their sites. By making use best of keyword research analysis, SEO experts can go for proper stack naming and optimized description writing. Some SEO experts even believe that Stacks will be one of the most exploited link building strategies in 2012 and advise others to start early.
Bookmarks Rebranded
There are also few more changes that have been made to the delicious website. Bookmarks are no longer called as bookmarks, they are now known as links. By making use of custom website redesign solutions delicious have been able to make navigation of their website . Previously
Delicious New Profle Image
Profile pictures in delicious were very small and the image were not very creative. The default profile pictures used now are very creative and interest the users. The profile pictures are even bigger than they used to be. This has helped immensely in revamping the entire look of the profile page of the user.
Delicious has recently come out with the my feeds feature in the rebranded website. This feature is accessible in the drop down menu under the user name and will show all recently updated links and the stacks of the user.
Send Email And Bookmark The Link
Delicious in its new rebranded website has also now introduced a feature where you will be able to bookmark a link by just sending an email. What you have to do is visit the delicious website, log in to your account and then go to settings, where you would be able to find the @d.me email address. If you want to save any bookmarks in the future you just have to send the link to this email address. wxyz+wert@d.me, this is how the email address will look.
Delicious Email Secret Key Example
Users can select multiple links and add, edit or remove tags from these links. However if you are choosing a lot of tags to be renamed, then it might take some time.
These are couple of the new features that have been introduced in the new rebranded delicious website after it was revamped. If you want to explore these rebranded features, or find out about various other features that have been introduced or changed please do visit the website.
Author
Charles Christopher Raj holds 8 years of experience in digital marketing and online marketing space. Driven by a passion to learn and experiment with the upcoming online web marketing trends, he heads the online marketing services UK team of Connect Digital Media.