Google Plus (G+) brand pages is the latest launch from Google that might prove to be immensely helpful for businesses using the social media to promote themselves. Brand pages allow businesses to create business pages and then use the page to interact with their clients and prospective customers.
Google Plus (G+): The Truth
Just before Google Plus (G+) was opened to the public, there was a lot of hype and anticipation about the new social networking site that was going to be rolled out by Google. There were millions of people around the world eagerly waiting for the launch of
Google Plus (G+). and when it finally was released for the general public, a lot of people thought it was something new and different and even thought of migrating from Facebook to Google plus.
Most of us out there would have been really excited to try to out the new social networking site Google Plus (G+). We would have created our profiles on G+, added a few friends to our circles and +1′d a couple of posts, tried to master G+ features and then migrated back to Facebook.
Google Plus (G+) Brand Pages: The Launch
Ever since then, Everyone has been waiting for the the introduction of Google pages for a long time. Google last week launched Google Plus (G+) brand pages where business can advertise their products and businesses. This is much similar to the brand pages that one would find in Facebook. Users can promote business, artist or a band.
There are a lot of similarities between Facebook brand pages and G+ brand pages that caused as a online brand strategy. Since the launch of Google Plus (G+) brand pages there have been several businesses and brands who have created brand pages on Google plus. Most of the applications and the features available are very similar to the ones that one would see in Facebook and its brand pages. However it would have been better if Google Plus (G+) could have come out with new features that were custom made for the social media platform.
Present Features Of Google Plus (G+) Brand Pages
Google Plus (G+) Circles:
Just like in the personal profiles, Brand pages also have circles where users can be added to the default circles such as following, customers and team members.
Google Plus (G+) Conduct Hangouts:
Users who have created their brand page can also conduct hangouts. This is really helpful for brands to communicate with their customers and improve their relationship with customers.
Google Plus (G+) Share Photos and Videos:
Brands can share photos and videos of themselves on their wall. This is the same feature that is available for personal profiles.
Google Plus (G+)Multiple Pages:
Google plus even lets a user create multiple fan pages from a single account.
Google Plus (G+) Brand Page Explained
Some features Google Plus (G+) doesn’t have:
Google Plus (G+) Multiple Admins:
Google Plus doesn’t have the multiple admins option like the one available in Facebook. I cant think of any reason why they wouldn’t put this option in brand pages.
Google Plus (G+) Vanilty URL’s:
Brands can have their custom URL’s. They have to make due with the URL’s that are provided by Google Plus By default.
Google Plus (G+) Pages cannot follow People:
If you have created a brand page for your business, it is not possible for you to follow people as a page. You will have to follow them from your personal profile.
Google Plus (G+) Pages and Profiles:
It is extremely difficult for users to distinguish between personal profiles and brand pages during a search as well as when they are viewing the profile. There is only a small symbol on that allows users to distinguish between the two.
Google Plus (G+) Brand pages have been out only for a few days now and These still the early days and we hope that they will change few of the features that are available presently on G+ brand pages and come up with something that is entirely new and exciting that can be really helpful for businesses for online marketing as well as users.
Author:
Bethany has been into intensive social media for business UK. She offers freelance blog writing services and dedicates most of her time researching the latest trends in social media optimization services.